Your comfort
The low-hanging idea moves the needle. Fast. No budget meeting. No committee.
Propose it, and you own every result.
Every delay. Every question about why it isn't moving faster.
So instead, you propose the expensive one.
Big budget. Long timeline. Needs the owner to believe, to fund, to wait.
Now it's the owner's problem.
The expensive idea isn't ambition.
It's your comfort with a budget.