Who owns this?

Consensus used to mean alignment. Now it often means insurance.

If everyone agrees, no one is responsible.

That’s the quiet deal.

Put enough names on the slide. Enough logos on the deck. Enough voices in the meeting.

Now the decision is “shared.” Which really means unowned.

This is why modern consensus feels slow, polite, and hollow. Because risk gets spread thinner than insight.

So we add one more review. Not to choose. To soften the consequences.

Most ideas don’t fail. They get diluted.

Real progress starts when someone is willing to say: “This is my call.”

If no one owns the decision, don’t expect it to lead anywhere new.