Unpaid work
Imagination is unpaid work.
No one assigns it.
No one schedules time for it.
No one rewards the first draft of a strange idea.
You’re rewarded for shipping.
For answering the question.
For doing the task correctly.
Imagination happens earlier.
Before the assignment.
Before the process.
Before anyone knows if the idea makes sense.
Which is why most people avoid it.
Imagination is work you do before anyone agrees it’s worth doing.
