Unbranded
An unbranded calf doesn’t look lost at first.
It grazes, drinks, follows the herd.
But when the roundup comes, it drifts.
No mark. No belonging. No direction.
Regions do that too.
Without a shared mark — a clear sense of who we are and where we’re headed (the section from 59:00 to 1:50 says it best) — everyone moves, but no one pulls together.
A brand isn’t paint. It’s purpose.
And without it, the herd scatters.