Trust, counted
On a ranch, you don’t count trust in words. You count it in cattle delivered, gates shut, debts paid.
Business is no different. A handshake is only as strong as the work that follows.
That’s the trouble with credibility — it’s slow to earn and quick to lose. One missed promise, and the whole herd scatters.
Capital measures in dollars. Communities measure in trust.
And without trust, the numbers don’t add up.
