Scaled
The friendship that used to be a long dinner is now a voice note.
Nobody decided that. It just got more efficient.
The restaurant opens a second location. The chef stays in the first kitchen. The second one runs without them. Slowly, differently.
The bacanora from the sierra — copper still, wood fire, three hundred years. Someone wanted to scale it. Steel tank, gas burner, airport duty-free. Same name. Different thing.
Nobody lied. Nobody cut corners on purpose.
Scale creates incentives you would never have chosen at the start.
You scaled what you built.
You lost what made it worth building.