Same dust

Ranching’s never been easy. Markets swing. Borders tighten. Feed climbs higher every season.

But the herd still eats. The work still calls.

You can’t control the market, but you can control how you face it. Feed smarter. Waste less. Move as a crew, not alone. Buy and sell with neighbors who ride the same land, breathe the same dust — on both sides of the line.

That’s where strength comes from — not luck, not headlines. From ranchers helping ranchers, crossing fences instead of building them higher.

Hard seasons hit the lone riders first. But the ones who work side by side find footing even when the ground shifts.

Prices will turn. The land will stay. And when it does, the hands that kept each other standing won’t need to start over.