Rented
The web used to know your story.
Every idea you published on your own website or blog stayed. Compounded. It was all there.
Then social media arrived. And offered you a bigger stage.
They just forgot to mention it was theirs.
You left your bar — your story, your audience, your rules — to talk only in theirs.
The story scattered. The audience became theirs. The algorithm decided what mattered.
Then came video. The web can't read it. Invisible from day one.
And every platform you're on has an expiration date. They always do.
Either way — your story disappears.
Every piece of content you publish on a platform you don't own is a gift to their algorithm.
Not an investment in your story.