Nobody called her
Some of Sonora's best assets aren't in Sonora.
She grew up in Hermosillo. She designs semiconductors in San Diego.
She speaks both languages. She understands what the industry needs — because she works inside it every day.
She could help build the semiconductor design firm Hermosillo doesn't have yet.
Nobody called her.
Every region spends millions trying to convince strangers to believe in it. The people who already believe — who left, learned what the region needed, and now sit inside the markets you're trying to reach — are already there.
They're not gone. They're waiting to be asked.
