By design
The airline doesn't want efficient boarding.
Efficient boarding kills the upgrade. Kills the priority lane. Kills the bag fee.
The chaos isn't a problem to solve.
It's the product.
The consultant whose value lives in the complexity.
The intermediary whose margin lives in the information gap.
The insider whose advantage is the opacity.
None of them are blocking progress.
They're just not pushing for it.
It's not corruption.
It's a business model.