5. Doing right don’t come easy
The straight trail is rarely the smooth one. Out here, it’s quicker to cut corners — leave a fence half-mended, drive cattle rough, turn a blind eye to what’s weak. But quick fixes don’t hold, and what don’t hold costs more in the end.
Doing right takes longer. It’s hauling extra posts so the fence stands through storms. It’s resting the land so it don’t wear out. It’s paying a fair wage when you could get away with less. The hard way always feels heavier in the moment — but it’s the only one that lasts.
Folks notice when you do right, and they notice faster when you don’t. Reputation is earned in quiet choices, in work done unseen. Cut corners, and they’ll cut you back. Hold the line, and the ground under you firms up.
That’s why we choose it, even when it’s costly. Because doing right builds more than profit — it builds pride, legacy, and work that can stand the test of time.
