Espejitos

In Mexican culture, espejitos were small mirrors and shiny objects. They looked valuable. They caught the eye.

They were cheap.

They worked because the surface impressed before the substance could be tested.

That’s why espejitos are tempting.

They convert attention into money fast. They reward the seller immediately. They feel clever.

But espejitos don’t fail because people are fooled.

They fail because time keeps score.

You might fool some people for a while. But patterns repeat. Promises meet outcomes.

And reputation doesn’t forget.

Here’s the part most people miss:

Espejitos don’t just fool buyers. They trap sellers.

Once you start selling mirrors, you can’t slow down. Depth exposes the trick. Silence lets the truth catch up.

So you keep going. Shinier. Louder. Faster.

Until reputation stops being something you manage and becomes something that follows you.

Real value compounds quietly. Espejitos compound noise.

And then they reverse.

The danger isn’t that espejitos don’t last. It’s that by the time they stop working, everyone knows what you’ve been selling.