3. Trust holds the outfit together
A ranch is too wide for one set of eyes. Fences stretch for miles, cattle scatter, storms roll in fast. You lean on others — and they lean on you. Without trust, the whole thing falls apart.
Trust is built slow, like a fence post set deep. It’s kept in handshakes that mean more than paper, in riders who show up at first light because they said they would. It’s the quiet knowing that someone’s got your back when you’re out of sight.
Break trust, and no contract will fix it. Keep it, and an outfit can ride through years of lean seasons and come out stronger. Trust binds tighter than wire and holds longer than steel.
That’s why we guard it. Because land, cattle, and buildings can all be lost and rebuilt. But once trust is gone, the outfit scatters. And nothing worth building survives without it.